Search engine optimisation(SEO)
I. Content & On-Page SEO (What's on the page) This focuses on optimizing the content and elements directly on your blog post to rank for specific keywords and provide value to the reader. 1. Keyword Research & Intent • Target Keyword: Identify one primary keyword/phrase your audience is searching for and you want to rank for. • Search Intent: Understand why the user is searching (e.g., to find information, to buy something, to navigate to a site). Your blog post must match this intent (e.g., if they want a tutorial, write a tutorial). • Secondary Keywords/LSI: Find related terms and synonyms to use naturally throughout the article (Latent Semantic Indexing). 2. Post Structure & Optimization • Title Tag (<title>): • The most important element. Include your primary keyword near the beginning. • Keep it compelling and within 50-60 characters to avoid truncation in search results. • URL/Slug: • Keep it short, relevant, and descriptive. • Include your ...